The yogurt brand aims to direct 5% of total media spend toward diverse-owned platforms this year 

Many independently owned publishers lack the infrastructure to work with large brands at scale.undrey/iStock

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Consumer packaged goods brand Danone North America and credit card firm Discover have joined advertising platform Kargo’s Multicultural Content Amplifier (MCA) Program to drive more media spend toward diverse-owned publishers, beginning members of the Black Owned Media Equity & Sustainability Institute (Bomesi).

Kargo’s program, which will launch July 1, offers diverse-owned publishers a mix of tech training, such as search engine optimization and social media engagement, content resources and ad monetization tech, helping them to scale and meet advertiser demand.